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Projects in 2013
Artwell
Pricing and go-to market strategy
Mission:
Engages young people in reflection and creative expression to discover and honor their strengths and those of others. ArtWell awakens dreams and inspires growth in young people and their communities, by partnering with schools, after-school programs, and community organizations to offer innovative arts education programs.
Situation:
Artwell would like to expand its professional development workshop offerings in the corporate sector as a social enterprise. The WCC team will help assess revenue-generating possibilities for Artwell in the corporate sector, and develop pricing guidelines and a go-to-market strategy for Artwell’s corporate on-site trainings.
Mighty Writers
Pricing and go-to market strategy
Mission:
Mighty Writers’ mission is to teach Philadelphia kids, ages seven to 17, to think and write with clarity so they can achieve success at school, at work and in life. Mighty Writers operates free out-of-school programs at a South Philadelphia writing centre. Core programs include an afterschool academy, themed writing classes on nights and weekends, SAT prep, mentorships, college tours and essay writing events.
Situation:
WCC will help Mighty Writers create a business plan to help generate more earned income from its On the Road workshops. The business plan would include: 1) a two-tiered pricing structure for Mighty Writers’ On the Road workshops, 2) strategies to significantly increase the number of On the Road hours the organization delivers at the top-tier rate and 3) a plan for which ZIP codes to target, and which sites to target within those ZIP codes.
The Merchant Fund
Marketing Strategy
Mission:
The mission of TMF is to provide financial assistance to low-income business owners in Philadelphia. Through supporting local businesses, TMF drives community development in areas of high need. The fund distributes ~5% of its assets annually through several grant-making
rounds each year.
Situation:
TMF would like to work with WCC to develop a comprehensive marketing plan covering brand development, market research and channel strategies. The plan will help TMF expand its funding base for new grant types, generate brand awareness throughout the Philadelphia community and solidify existing relationships with the local government and philanthropies.
Legacy Youth Tennis
Marketing Strategy
Mission:
Legacy Youth Tennis and Education annually provides tennis, education, and leadership opportunities to more than 4,500 children ages 4-17, 90% of whom come from low-income families in the metropolitan Philadelphia area. Using tennis as the primary motivator, the organization teaches positive lessons, builds confidence, and provides a framework of personal discipline.
Situation:
In June 2012, the organization changed its name from Arthur Ashe Youth Tennis to Legacy Youth Tennis, due to the expiration of a licensing agreement with Arthur Ashe, Inc. Legacy Youth Tennis would like WCC to determine the perception of its new name, and create a marketing plan to strengthen its new brand name in the tennis, youth development and nonprofit sectors.
The Philadelphia Singers
Sales Strategy Evaluation
Mission:
The Philadelphia Singers (TPS) engages and inspires a broad range of audiences throughout the region with compelling concerts featuring performances of choral masterpieces and contemporary works. It has a 40-year history of promoting America’s rich choral heritage through both performance and music education.
Situation:
The Philadelphia Singers have experienced a marked decline in subscription ticket sales in the past decade. TPS would like WCC to help develop a 2-3 year strategy to reverse its steady decline of patron engagement. The WCC team can analyze organizational data, promotional items, and box office demographics to examine where exactly TPS is losing clients and what marketing and outreach efforts will help broaden its audience base.
Theater Horizon
Operations Strategy Evaluation
Mission:
Theatre Horizon produces challenging dramas and inspiring and memorable musicals. The company has also created and presented original works, and has an extensive education program that reaches hundreds of students in its region. Per its four-year Strategic Plan, Theatre Horizon is transitioning from a small, start-up non-profit theatre into a regional theatre serving the community with a robust arts education program.
Situation:
Theatre Horizon would like WCC to help develop assessment tools for measuring outcomes against program goals for its rapidly growing educational programming. WCC will recommend ways for Theatre Horizons to better gather data on its students, track their progress and then report improvements. WCC will also tailor assessment tools based on the different evaluation criteria of its funders.
Neighborhood Bike Works
Product Development Strategy
Mission:
Neighborhood Bike Works (NBW) provides educational, recreational, and career-building opportunities for urban youth in underserved neighborhoods in greater Philadelphia through bicycling. Through participation in NBW’s out-of-school-time programs, youth learn and practice skills that increase their physical, cognitive, social, and emotional development.
Situation:
NBW is looking to increase its earned income stream by establishing a retail shop and space for an adult repair cooperative in its new, larger location. WCC will help NBW develop a business plan for the new space which assesses the best organizational model to operate a hybrid retail shop and bike co-op space in West Philadelphia and conducts a feasibility analysis for the hybrid shop.
Operation Warm
Operations and Marketing Strategy
Mission:
Operation Warm is dedicated to helping families in need by providing their children with a new, stylish, and warm winter coat. The important gift of a new winter coat provides children with the freedom and confidence to play more, learn more, and do more. To date,, it has distributed 1.2 million coats to children in 41 states.
Situation:
Operation Warm has the opportunity, through a large existing donor partner, to on-shore the production of its coats (200,000 coats a year, and growing), while bringing jobs back to the US from China. WCC will help Operation Warm develop a business plan for the manufacture and sale of ‘Made in USA’ coats.
Rock to the Future
Growth Strategy
Mission:
Rock to the Future (RTTF) provides music education to Philadelphia’s underserved youth at no cost to them or their families. Using music, its programs ignite passion and creativity, support academic achievement, and improve self-esteem.
Situation:
Rock to the Future would like WCC to help complete a growth plan for its organization that will recommend sustainable methods of increasing individual donors. The plan will include 1) an analysis of RTTF’s current and target supporter demographics, and 2) a growth strategy plan focused on raising $20,000 in the ‘13-‘14 program year and $40,000 in the ‘14-‘15 program year.
