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Projects in 2012
Global Citizen
Civic Engagement Organization’s Growth Strategy
Mission:
Global Citizen is non-partisan organization dedicated to promoting civic engagement, community volunteering, civic responsibility, and sustained active citizenship among diverse groups, particularly young people. Global Citizen promotes democracy building, voter education and participation, locally and globally.
Situation:
The WCC team worked with Global Citizen to develop a 3-year growth plan. This included evaluating current financial and fundraising procedures to developing a future growth strategy.
Philadelphia Chinatown Development Corporation (PCDC)
Community Center Development Strategy
Mission:
PCDC’s mission is to Preserve, Promote and Protect Philadelphia’s Chinatown as a viable ethnic, residential and business community. PCDC works to develop a mixed income community by developing and encouraging affordable housing units and supporting residents and businesses with a wide array of programs including housing counseling, youth development, zoning input and a commercial Main Street program.
Situation:
The WCC team worked on PCDC’s Community Center (known as the Eastern Tower Community Center) mixed-use project currently in the financing stage. WCC developed a strategy for this community center by evaluating other community center models developed across the country, in particular, within Asian American communities, and proposed models for PCDC to enable it to be self-sustaining while meeting community needs at the same time.
KIPP Philadelphia Schools
Education Marketing Strategy
Mission:
The mission of KIPP Philadelphia Schools (KPS) is to develop the character, knowledge, and skills of its students so they will succeed in college, giving them the freedom to shape their futures and positively affect their communities.
Situation:
WCC worked with KPS to develop a comprehensive 3-year marketing plan that included the following components: 1) Strategy for All “Owned” Media, 2) Brand evaluation (specifically KIPP Philadelphia Schools vs. KIPP National), and 3) Event Marketing.
National Students of AMF Support Network
Social Services Assessment Development Strategy
Mission:
National Students of AMF is the only organization dedicated to supporting and empowering grieving college students. AMF accomplishes its mission primarily by creating Campus Chapters that connect and empower students to support one another and channel their grief towards community service. The organization also raises awareness about the needs of grieving college students and hosts national grief support programs.
Situation:
The WCC team designed an evaluation method to track and evaluate AMF’s Campus Chapter activities for supporting grieving students. AMF wanted to systematically track the outputs and outcomes of its field work, measure and analyze its effectiveness, and improve its work based on such information.
Special Olympics
Resource Strategy Evaluation
Mission:
Special Olympics Pennsylvania – Philadelphia provides year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, and experience joy.
Situation:
Following approximately 25 years of robust programming and high athlete enrollment, the Philadelphia office underwent an unexpected short-term transition in leadership and community partnerships. WCC helped the Special Olympics increase and cultivate private sponsors, individual donors, and volunteers.
Theater Horizon
Food and Entertainment Strategy
Mission:
Theatre Horizon produces challenging dramas and inspiring and memorable musicals. The company has also created and presented original works, and has an extensive education program that reaches hundreds of students in the region.
Situation:
WCC helped Theatre Horizon consider strategies for adding food and drink options to their service offerings at their brand new theatre facility.
Women’s Therapy Center
Capacity Evaluation and Strategy
Mission:
Women's Therapy Center (WTC) provides high-quality, affordable individual, couples, and group psychotherapy services to a diverse group of adult women in the Delaware Valley who can neither afford mainstream mental health services nor are eligible for subsidized care.
Situation:
WCC helped determine if WTC is working to capacity with its existing space or if they should rent additional space. WCC looked at the schedules of each room, when they were being utilized, and staff productivity.
Artwell
Pricing and Go-to-Market Strategy
Mission:
Artwell engages young people in reflection and creative expression to discover and honor their strengths and those of others. Artwell awakens dreams and inspires growth in young people and their communities, by partnering with schools, after-school programs, and community organizations to offer innovative arts education programs. ArtWell has worked with more than 350 public and private schools, congregations, and organizations, helping over 28,000 people create lasting solutions for personal achievement and social change in their communities. Over 85% of program participants are residents of low-income neighborhoods in the greater Philadelphia area.
Situation:
Artwell had developed three proprietary art courses, and was exploring opportunities to monetize the content through licensing or other forms of partnerships to train other organizations. Artwell sought WCC’s help to develop pricing guidelines for training other organizations, and develop a go-to-market pricing strategy for its courses.
Community Partnership School
Capacity Evaluation and Strategy
Mission:
CPS is an innovative independent elementary school in North Central Philadelphia whose mission is to meet talent with opportunity by providing pre-kindergarten and elementary age children from low-wealth, low-income backgrounds in North Central Philadelphia with a high-quality, affordable education that prepares them for lifelong success.
Situation:
CPS had segmented its funding base and identified the young professionals demographic as a potentially large and untapped source of funding. WCC helped CPS develop a marketing plan to attract these young professionals who will play a major role in helping to ensure CPS’ long-term sustainability.
