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Marketing Club Industry Small Group Dinners

by Marketing Club

Social Marketing

Mon, 11 Nov 2019, 6:00 PM –

Wed, 20 Nov 2019, 9:00 PM

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The Marketing Club will be sponsoring three small group dinners focusing on key topics within industries such as beauty, mobile gaming, and CPG. This is an excellent opportunity for you to not only get to know other members of the club in a more intimate setting, but to also learn more from those who have extensive experience in those industries.

Below are the topics of discussion within the three industries:

1) 5 Key Forces Disrupting the Beauty Industry: The beauty industry is evolving at an ever-increasing rate, driven in part by the emergence of 5 key forces: social media, retail, technology, consumer landscape, and personalization. Katie Broder, former Marketing Manager at The Estée Lauder Companies, will lead a discussion and provide her take on this topic of interest.

2) Mobile Game Marketing: How do mobile games think about marketing their products and what are some key metrics to consider? Kathy Fang, former Product Marketing Manager at Pocket Gems will discuss topics including mobile attribution, the App Store ecosystem, app store optimization, and advertising networks.

3) Innovation within CPG: What does innovation entail in the world of CPG? What challenges are faced during the innovation process? Amy Yuan, former Innovation Manager at P&G and S’well, will provide her insights on this fascinating topic.

Please note: If you are no longer able to make your dinner, please sell your spot to another Marketing Club member in the official #marketing-club WGA slack channel and inform the host as soon as possible.



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