WMC x WSBC: Business of the Super Bowl Panel

The Super Bowl isn’t just the biggest night in sports—it’s one of the most powerful marketing moments of the year. Join the Wharton Marketing Club and Sports Business Club for a dynamic panel discussion exploring the business behind the Super Bowl and what it means for brands, media companies, and sports organizations.

Featuring industry leaders Pam Geist, Director of Brand Innovation and Chief of Staff to SVP of Marketing at ESPN, and our very own Americus Reed, Whitney M. Young Jr., Professor of Marketing at the Wharton School, this conversation will dive into how brands should think strategically about their Super Bowl presence, from storytelling and ROI to long-term brand equity. The panel will also examine how brands balance marketing during major marquee events with broader brand strategies.

Whether you’re interested in brand strategy, sports media, or the economics of attention at scale, this panel offers a behind-the-scenes look at how one event shapes decisions across the entire sports and marketing ecosystem.

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Co-hosted with: Wharton Sports Business Club

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