Marketing Week: Revolutionizing Out of Home Advertising with Adgile

Join the Wharton Marketing Club and the AI & Analytics Club for a conversation with Tom Shea, the founder and CEO of Adgile, a marketing technology company redefining how brands activate out-of-home advertising.

Adgile turns mobile billboard trucks into powerful, measurable media assets — combining high-impact physical visibility with digital retargeting through geofencing technology. Their campaigns bridge the gap between awareness and performance, allowing brands to track engagement, drive conversions, and measure ROI in real time.

Adgile has worked with both emerging and established brands, including Crown Affair, Chomps, OSEA, Pepsi, and Planet Fitness, helping each use out-of-home advertising to achieve measurable business growth. From challenger beauty brands building awareness to global consumer companies optimizing spend across channels, Adgile’s approach is reshaping how marketers think about offline media in a digital-first world.

In this session, Tom will share:
- How Adgile’s truck-based campaigns create performance-grade awareness
-Real-world case studies across DTC and enterprise brands
- Insights on attribution, data, and creative testing in OOH marketing
- The evolving role of physical media in a digital ecosystem

Join us for lunch and a data-driven look at how Adgile is giving out-of-home marketing a measurable edge.

This event is a Wharton Marketing Club x AI & Analytics Club collab as part of the annual Wharton Marketing Week.

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Co-hosted with: MUSE Penn Marketing, Wharton AI & Analytics Club

Contact the organizers