2017 Wharton Marketing Conference

Ten years ago, marketers were just starting to talk in terms of "traditional" vs. "digital." Today, digital marketing is considered traditional in its own right. With the advent of smartphones, social media and the Cloud, the power to control the message is shifting to consumers. For marketers, that means learning how to engage with consumers on their terms. Join us at the 14th Wharton Marketing Conference for a conversation about the Web's upending of almost all the tried-and-true methods of marketing. Our speakers and panelists will analyze what this means for companies small and large, and their relationships with consumers. We have keynotes by the CMO of the Philadelphia 76ers, the founder and COO of Cotopaxi, co-founder and Chief Analytics Officer at BlueLabs (who was an adviser to Obama's 2012 campaign), world authority on word-of-mouth marketing, and a senior Wharton alumna at JetBlue. Our panelists include senior marketers from Procter & Gamble, Comcast, Urban Outfitters, Siggi's Dairy and Glossier.

We will also have breakfast and lunch networking tables with our corporate sponsors and a happy hour networking reception in the evening with our sponsors, speakers and Wharton alumni.

FRIDAY, OCTOBER 27, 2017
College of Physicians of Philadelphia
19 South 22nd Street
Philadelphia, PA 19103
9:30 am – 6:00 pm

Learn more about the companies:
http://www.nba.com/sixers/
https://www.cotopaxi.com/
http://www.bluelabs.com/
http://fizzcorp.com/
https://www.jetblue.com/

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