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Fireside Chat with Onyx Coffee Lab Event Logo

Fireside Chat with Onyx Coffee Lab

by Wharton Coffee Club


Wed, Feb 24, 2021

12:00 PM – 1:00 PM EST (GMT-5)

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Hi all,

Hope you all enjoyed our Q3 round of coffee bean subscription!

Some of you had a chance to enjoy Onyx Coffee Lab's amazing coffee beans, and we are very excited to have Lance Hendrick from Onyx come speak to us on everything Onyx - from their coffee sourcing to quality control to their beautiful cafes to the recent rebranding.

Onyx Coffee Lab, founded in 2012 now has four cafes, a roastery, barista training center, and two 2020 US Coffee Championships. In 2020, Onyx became the first company to win two major categories in the same year at the 2020 United States Coffee Championships.

As per their slogan "Never Settle for Good Enough", Onyx does an incredible job providing transparency to customers. Each coffee on their website is accompanied by its pricing, trade data, producing partners, and sustainability report. Knowing where your food (or coffee) comes from is SUCH an important and fun process, so come join us to hear more!

For students interested in product branding and management, this will be a wonderful learning opportunity. Onyx went through a major rebranding last October with the brand new website, new beautiful color keys and design, and a more sustainable packaging. Come hear and chat about their goals, thought process, as well as challenges behind the rebranding process!

This event is completely free for our valued Coffee Club members. Just RSVP so that we can get a sense of how many will be attending the event.

Hope to see you all next week at the Fireside Chat!

With caffeinated love,

Your Coffee Club Professional Partnerships Team

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