Wed, 21 Oct 2020
5:00 PM – 6:00 PM EDT (GMT-4)Add to Calendar
Video Conferencing Link
|Options||Sales Start||Sales End||Availability||Price|
This first session features Xoma, The New Agave Spirit (@drinkxoma), founded by Anthony Morano and Iacopo Santini (WG '21), in conversation with Hélène Le Person, Dir. Marketing & Business Dev at Convivialité Ventures (the venture arm of Pernod Ricard) and Richard Le Moult, CMO of Pernod Ricard Mexico. Together, they will explore how to successfully guerrilla market an early brand with specific examples from Xoma's own opportunities and Hélène & Richard's experience.
If you haven't joined the club already, please do so -- we'll also be raffling off awesome Xoma gear to Waggies!