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Selling with Strategy: How Global Brands Win on Platforms like Douyin and Alibaba
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Details
With over 10 years of experience in platform strategy, influencer commerce, and cross-border brand development, Demi has helped select, launch, and scale international brands in some of the world’s most competitive markets. From product-market fit to campaign storytelling, she’ll share what it takes to succeed in today’s fast-moving digital ecosystem.
✨ Specifically, learn how Demi’s platform strategy experience:
● Builds lasting customer trust
● Defines authentic brand voices
● Drives real, scalable sales
Beyond strategy, as a successful female executive, Demi will also speak about her leadership journey — navigating global careers with purpose and resilience, building confidence and voice in the workplace, and mentoring the next generation of talent. Whether you’re an entrepreneur looking to expand into global markets, a student eager to dive into real-world branding and marketing, or simply someone who wants to be inspired by an amazing woman in leadership — this is a rare opportunity to learn and connect.
Whether you’re an entrepreneur looking to expand into global markets, a student eager to dive into real-world branding and marketing, or simply someone who wants to be inspired by an amazing woman in leadership — this is a rare opportunity to learn and connect!
Dress Casual (jeans ok)
Food Provided (Lunch will be provided)