From the Founder's Seat: Neat Soju

Neat Soju produces all-natural shareable soju cocktails for communal drinking, made with real fruit. Neat was started by two childhood best friends, Michael and Perry, as a business uniquely tied to their Asian American identity.

Join us for a closed-door discussion about their journey, including:
- Building a company with your best friend, juggling a working relationship and friendship
- Quitting their corporate 9-5 jobs, despite family pressure to take a traditional path
- Bootstrapping a CPG company, lessons learned from a year in market (broken bottles in transit, strategic positioning), do's and don'ts
- The challenges faced as "outsiders" (non-Koreans) building a soju brand, and more

We'll have some time for Q&A at the end, so bring any questions you might have!

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