MBA Student Clubs
Contact: Claire Huang , Email group officers
Our mission is to teach design thinking and expose students to career opportunities that bridge design, innovation, and business. Design thinking is the core competency of innovation consulting firms like IDEO and Frog, and a critical part of Lean Startup methodology. It can be applied by entrepreneurs to uncover opportunities for new products and businesses, by tech strategists to conduct market research, and by you to become a more thoughtful leader.
Membership BenefitsWe host Penn's annual Design Challenge (largest of its kind on the East coast), monthly Design workshops + lunchtime sessions, and career treks to leading design & innovation consulting firms like Fahrenheit 212 and RedScout as well as to startups applying those principles in-house. Just as important, we are one of a few outlets on campus for interdisciplinary exposure - bringing together Wharton, PennDesign, IPD, and Penn Engineering as much as possible.